Cause marketing is a mutually beneficial partnership between a for-profit and a nonprofit, like Second Harvest. Cause marketing is a great way for your business to increase sales, visibility and customer loyalty while raising awareness of hunger in our community.
The 2015 Cone Communication/Echo Global CSR Study found that global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress:
An example of a Cause Marketing Campaign is Kroger’s annual campaign Bringing Hope to the Table, which raised over $70,000 for Second Harvest in 2013.
Please review our Cause Marketing Guidelines to determine is your campaign idea is a good fit for your company and Second Harvest.
To get the conversation started, please complete our Cause Marketing Application and a Second Harvest representative will contact you within two business days.
Please note: a signed Cause Marketing Agreement must be on file and you must have written approval to use Second Harvest’s name, logo, tagline and/or program logos (“Marks”).
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