Become a Cause Marketing Partner

Cause marketing is a mutually beneficial partnership between a for-profit and a nonprofit, like Second Harvest. Cause marketing is a great way for your business to increase sales, visibility and customer loyalty while raising awareness of hunger in our community.

The 2017 Cone Communication/Echo Global CSR Study found that global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress:

    • 63% of Americans are hopeful businesses will take the lead to drive social and environmental change moving forward, in the absence of government regulation
    • 78% want companies to address important social justice issues
    • 87% will purchase a product because a company advocated for an issue they cared about
    • 76% will refuse to purchase a company’s products or services upon learning it supported an issue contrary to their beliefs

An example of Cause Marketing is the Publix Food for All campaign, which raised over $170,000 for Second Harvest in 2016.

How to Get Started

Please review our Cause Marketing Guidelines to determine if your campaign idea is a good fit for your company and Second Harvest.

To get the conversation started, please complete our Cause Marketing Application and a Second Harvest representative will contact you within two business days.

Approval Process

  • Business submits Cause Marketing Application
  • Second Harvest reviews application
  • Second Harvest contacts business to confirm details
  • Upon approval, Second Harvest generates agreement
  • Business returns a signed copy of cause marketing agreement
  • Business submits promotional material to Second Harvest for copy review and approval
  • Second Harvest issues written approval to proceed with campaign elements

 

Please Note: A signed Cause Marketing Agreement must be on file and you must have written approval to use Second Harvest’s name, logo, tagline and/or program logos (“Marks”).

Want to learn more?

Host a Traditional Food Drive

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